3 Highly Effective Techniques to Gain Traffic to Your Site
3 Highly Effective Techniques to Gain Traffic to Your Site. You may all know about these methods in some way but let’s take a look at the 3 most reliable and efficient ways to boost traffic to your website in good time.
Being a web developer, as you know how to build an attractive and functional website that is worth more than the price charged to the customer. If it wasn’t adding value, wouldn’t bother trying to sell it. So realised that building the website was only half of the challenge for my customers, and gaining traffic was the next.
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3 Highly Effective Techniques to Gain Traffic to Your Site
The three main ways that we’ll talk about are paying for traffic, sending an email to your mailing list (that itself takes time to build) and lastly to joint venture with another website owner. This means they send you traffic, and you split profits with them 50:50. You can use software to track the number of hits produced from their mailouts.
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1. Buying Traffic and you can target the people already looking for your product
The biggest player here is Google. I’m sure you know them well. For those new to this industry, whenever you run a google search, the listings that show up on the right hand side can be bought by anyone.
3 Highly Effective Techniques to Gain Traffic to Your Site. You pay 5 cents and upwards for each click. You can have traffic showing up to your website 5 minutes after setting up a Google Adwords account. Other search engines also offer this ‘pay-per-click’ (PPC) service.
The next step after paying for traffic is to monitor results. You can track the number of hits from various sources to focus on those that are producing sales. Let’s say you had 4 different advertising sources producing a total in sales of $200 and you spent a total of $80. That’s a profit margin of 250%.
If you were able to see that the $20 you spent with PPC advertiser A produced 0 dollars in sales and the same for advertiser B. Advertiser C brought in $20 in sales but advertiser D brought in a whopping $180 in sales. That’s 900% profit and you could then focus your advertising dollars on that source to maximise profit. Every type of advertising must have a tracking system with strong accuracy.
2. Emailing a list is the next method that becomes your greatest asset with time
There are no overheads and you can create a huge rush of sales everytime you send an email. In a previous article I mentioned that a signup should be between 10 and 33%. That is the percentage of visitors you can expect to sign up to a mailing list.
By having autoresponders, you can attract these visitors back to your website again. There’s a good chance they’ll buy the second time around. If they leave, you can send them another email to ask them to return and make them keep returning until they eventually buy.
Knowing how often to send emails to your list is also important. The key here is to add value and send regular free content. Imbetween asking them to buy something, send something free that is of value.
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Generally, once a month is an appropriate time period between emails, or more often depending on your market. Some people send emails three times a day and it works for them but here’s what works for my mentor so that’s the best of my knowledge.
3. Joint Venture The strategy is simple, other websites send out emails and place strategic links on their website to attract visitors to your website
You only pay them for the sales produced from any clicks. Generally 50% of the profits is the best since it’s an equal share.
The key here is to make it as easy as possible for you JV partner. Create emails for them, banner ads and any other promotional material that will help them.
JV deals allow you to create a lot of traffic to your site in a short period of time and for you to build your mailing lists very quickly. You can receive JV support from all of the established companies in the field you wish to enter if you approach them correctly.
Try The Simple Way to Promote and Profit with Viral Marketing
It’s a horrible word isn’t it….marketing? No, only joking, “Viral” of course. Mention viral and one tends to think infection, illness and disease - or for the geeks among us, computers messed up. But viral marketing is nothing so negative or unpleasant, viral marketing is good!
What is Viral Marketing?
As the name suggests, it’s a way of spreading your marketing message from person to person, rather like the flu virus is passed on. You give the germ to, say 5 friends/colleagues/family members, who in turn each pass on the bug to 5 more (5x5=25), who then spread it to another 5 (25x5=125) and so on until after just 8 levels, you reach the staggering figure of 1,953,125.
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3 Highly Effective Techniques to Gain Traffic to Your Site. The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services.
The strategy is simple:
- Give away free e-mail addresses and services
- Attach a simple tag at the bottom of every users email message sent: "Get your private, free email at http://www.hotmail.com"
- Then stand back while people e-mail to their own network of friends and associates
- Who see the message
- Sign up for their own free e-mail service
- Propel the message still wider to their own ever-increasing circles of friends and associates
What makes marketing ‘Viral’?
A viral marketing plan usually has some or all of the following basic elements:
- Provides a product or service free
- Makes for easy transfer of the message to others
- Allows easy growth from small to very large
- Exploits common motivations and behaviours
- Uses existing communication networks
- Utilizes the resources of others
Let’s look at each of these in turn.
1.Provides a product or service free
3 Highly Effective Techniques to Gain Traffic to Your Site. “Free” is the most persuasive word in marketing. Most viral marketing campaigns give away a product or service to get peoples interest. Free email service, free software, free information etc.
Then, when you have their attention, when you have their trust, sell them something. Hit them with a sales pitch first, chances are they won’t be interested.
Makes for easy transfer of the message to others
Viral marketing works so well on the internet because quick communication has become so easy and cheap. Your marketing message must be simple so that it can be passed on without loosing its effectiveness.
The simpler and shorter the better, remember the hotmail example: "Get your private, free email at http://www.hotmail.com."
Allows easy growth from small to very large
To grow rapidly, the necessary infrastructure must be available. The best viral marketing makes use of the resources of others. This was the only weakness in the hotmail example, the service required its own mailservers.
Not a problem with the resources of Microsoft behind you, but for mere mortals like you and I, best to plan on spreading the message using others recourses.
Exploits common motivations and behaviours
What motivates people to use certain products or services on the web, and to recommend these to their friends? The practicality of a product, sure, but more than that – the desire to be popular, thought of as cool etc. Greed also motivates, hence the power of the word ‘free’!
Uses existing communication networks
Most people have around 5 to 12 people in their close network of friends, family and work colleagues. On the internet, nearly everyone has email addresses in their contacts list, and favourite websites stored in their web browser.
Utilise this fact in your marketing campaign. For example, when you give away a free product, ask the recipient to provide the email addresses of others who may be interested.
Utilizes the resources of others
3 Highly Effective Techniques to Gain Traffic to Your Site. Get your message into other peoples emails and onto others websites, that way their recourses are being used, not yours. And once your campaign has enough momentum, sit back while your customers do the marketing for you.
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Conclusion
Viral marketing costs very little, in fact if you go to the right places it can be free. Given that, and the huge potential benefits, you marketing campaign really should catch the viral marketing bug!